Benefits of CROA Membership

Why join the Colorado River Outfitters Association?

Specific benefits of CROA membership include:

Marketing

• Hot Links to your website from www.croa.org

• Access to the media expertise of CROA's public relations firm
• A “rack card” promoting rafting in Colorado that is produced by CROA and distributed to state visitor centers, retail outlets and other marketing venues statewide

 Crisis Management

• A “turnkey” crisis communications plan ready for immediate implementation
• A “buddy system” pairing outfitters to provide on-site, operational and emotional support during emergency situations
• Access to the legal expertise of a law firm specializing the outdoor recreation industry

 Networking & Professional Development

• Annual CROA Convention and Trade Show bringing outfitters, vendors, regulators, elected officials and other stakeholders together for networking, educational and discounted purchasing opportunities
• The opportunity to sit on a board of directors and shape the future of CROA and the rafting industry in Colorado
• Management training, risk management, and marketing seminars

 Legislative & Regulatory Advocacy

• Retention of Headwaters Strategies, a public affairs consulting firm, to monitor key legislative issues.
• Regular meetings with state and federal river-managing agencies, elected officials, other industry and advocacy groups
• Representation on the River Outfitter Licensing Advisory Board
• Representation on the Governor’s River Dispute Resolution Task Force